Operators of e-Wallets and their investors need robust business models that can sustain competitive differentiation and rapidly scale to stand a chance of success. In markets that are well past the tipping point of mass adoption of e-Wallets (such as in Kenya and China), the evidence is clear – this is a winner-takes-all market, in which the top 2 players capture over 80% of the market.
For any operator of an e-Wallet, this should raise alarm bells around how to ensure they emerge on top. And as e-Wallet adoption increases among the banked population, it also raises important strategic questions for the banks themselves, who have much to lose in both payment flows and consumer spend data
Oliver Wyman Ideas App
