What Does Behavioral Science Mean For Insurers?

On this episode, Paul Ricard sits down with Wei Ke, a partner based in Oliver Wyman’s New York office, affiliated with both our Pricing, Sales, and Marketing Practice and our Retail and Business Banking Practice. Together they discuss how behavioral science can help insurers improve decision making and build stronger customer experiences in the age of acceleration.

Wei offers ways insurers can maximize value for their customers, simplify messaging, and design new insurance products and offerings. We dive into behavioral science and the intersection of pricing, sales, and marketing. He also shares best practices and learnings across industries to improve commercial outcomes.   

Our Reinventing Insurance podcast explores best practices for taking a CustomerFirst approach to innovation within Insurance. Throughout this series, host Paul Ricard discusses lessons, challenges, and new ways of working with guests who will share their first-hand experiences.

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Featured Guest

Wei Ke is a partner based in Oliver Wyman’s New York office, affiliated with both our Pricing, Sales, and Marketing Practice and our Retail and Business Banking Practice.

Wei has over 15 years of consulting experience advising leading financial institutions, software and data service providers, retailers, and travel operators worldwide on product innovation, pricing strategy, marketing, and promotional tactics, customer value management, and digital sales effectiveness. 

Our Host

Paul Ricard is a Partner and Head of Asia Pacific Insurance and Asset Management at Oliver Wyman, as well as a member of the CustomerFirst platform, which focuses on designing and building digital solutions, starting with customer needs and challenges.

Paul has worked with large financial-services institutions across the Americas and Asia-Pacific regions. He is also actively connected with the Insurtech and Fintech communities, and has facilitated strong ties between Insurtechs and incumbents.

His areas of expertise include designing and building greenfield digital solutions and implementing large-scale digital transformations.

On this episode, Paul Ricard sits down with Wei Ke, a partner based in Oliver Wyman’s New York office, affiliated with both our Pricing, Sales, and Marketing Practice and our Retail and Business Banking Practice. Together they discuss how behavioral science can help insurers improve decision making and build stronger customer experiences in the age of acceleration.

Wei offers ways insurers can maximize value for their customers, simplify messaging, and design new insurance products and offerings. We dive into behavioral science and the intersection of pricing, sales, and marketing. He also shares best practices and learnings across industries to improve commercial outcomes.   

Our Reinventing Insurance podcast explores best practices for taking a CustomerFirst approach to innovation within Insurance. Throughout this series, host Paul Ricard discusses lessons, challenges, and new ways of working with guests who will share their first-hand experiences.

Subscribe for more on: Apple Podcasts | Spotify | Google | Amazon Music

Featured Guest

Wei Ke is a partner based in Oliver Wyman’s New York office, affiliated with both our Pricing, Sales, and Marketing Practice and our Retail and Business Banking Practice.

Wei has over 15 years of consulting experience advising leading financial institutions, software and data service providers, retailers, and travel operators worldwide on product innovation, pricing strategy, marketing, and promotional tactics, customer value management, and digital sales effectiveness. 

Our Host

Paul Ricard is a Partner and Head of Asia Pacific Insurance and Asset Management at Oliver Wyman, as well as a member of the CustomerFirst platform, which focuses on designing and building digital solutions, starting with customer needs and challenges.

Paul has worked with large financial-services institutions across the Americas and Asia-Pacific regions. He is also actively connected with the Insurtech and Fintech communities, and has facilitated strong ties between Insurtechs and incumbents.

His areas of expertise include designing and building greenfield digital solutions and implementing large-scale digital transformations.