The surge in outbound Chinese travelers over the last decade has had an impact on a variety of industries around the world. The travelers have both benefited and challenged retailers, consumer goods brands, the travel sector, and hospitality services.
Over the past year, Chinese travel has become increasingly social and digital, according to Oliver Wyman’s latest survey of the subject. Making the most of this opportunity requires up-to-date insights into and understanding of Chinese travelers and their motivations, as well as a concerted strategy that leverages local platforms and digital media. Does your organization have in place what it needs to attract today’s Chinese travelers? And tomorrow’s?
Authors
James Yang
Principal - Retail and Consumer Goods
Oliver Wyman Ideas App
