The China growth story has been retold countless times over the past thirty years as the engine of development.
However, this young and vibrant economy is now ageing, and China is struggling to keep pace with this change. Ready or not, the elderly population will almost double to 455 MM by 2030, and consumption of products and services of the elderly is predicted to reach 100 TN RMB by 2050.
This article describes the three areas of potential growth for China’s elderly that is worth paying attention to. There is no one-size fits all solution, but a substantial opportunity awaits for companies that are able to respond to these challenges.
Oliver Wyman Ideas App
