When confronted with an uncertain future, many executives often revert to past practices or closely follow their industry peers in an attempt to insulate their organizations from undue volatility.
But for those who choose to take calculated risks, the uncertain nature of the current business environment presents a unique opportunity to improve their strategic position and financial performance.
As global markets, national economies, and industries search for innovative and efficient solutions to fundamental issues, and new technologies disrupt the status quo, there is an unprecedented chance for companies to revamp their business models and create long-term shareholder value. There is also a disproportionate downside in failing to recognize and meet these challenges, causing companies to recede into irrelevance from once unassailable positions.
