You may be reading this paper on a tablet. You would not have read our 2008 report that way. You may use your smartphone for travel directions, reading the news, getting stock quotes, making bookings and listening to music. You didn’t five years ago. You may connect with your friends on Facebook or watch movies on your laptop, streamed from the internet. Again, you probably didn’t do those things five years ago.
Yet, if you are a banker or an insurer, your work life has probably been little affected by the rapid growth of information. How do you now set prices, underwrite loans or policies, assess performance, segment customers and measure their satisfaction? Chances are your practices are much as they were in 2008 (or perhaps even 1998 or 1988). Though traditional financial firms produce, consume and transmit vast amounts of information, they have yet to use it to change the way they make their most critical decisions.
Traditional financial services firms have two significant problems: they are under near term earnings pressure and their business model is under strategic threat. Fortunately, both problems have the same solution, and it is a very powerful one: information.
Info Advantage
The initial boom of the information era, from the early 90s through the pre-crisis years, happened to coincide with a golden era for financial services. The core, non-information business was booming. High leverage ratios, an interest rate environment that delivered strong deposit and treasury profits and strong growth in relatively low-risk assets drove up the value of the money business. In this environment, financial firms operated profitably without much use of information (by today’s standards).
Financial firms were favoured in this “information-light” environment. Banks and insurers tended to make mistakes about risk. But because economic conditions were good, the underlying chances of credit defaults were held down and the values of collateral were held up. So banks’ errors were not nearly as costly as they could have been. Savers, on the other hand, typically failed to appreciate the true value of their money, which was then high. So their choices generated substantial earnings for banks and insurers, more than compensating for their own risk-related misjudgements.
Meanwhile, better information was costly.