In the new Oliver Wyman report The Marketplace Revolution, the authors detail how consumerism is powering a complete remodel of the healthcare market. But this transformation is about much more than patient-centric innovations. The true revolution is the emergence of an entirely new business design that ignores the boundaries and economic framework of the existing healthcare system. The new design is at the heart of Health Market 2.0, and it will power new consumer health, wellness, and better-living products and services. And what exactly does this evolving marketplace designed from the outside in look like? See below: