This report explores the current state of the retail financial industry in Brazil and LatAm and perspectives of its evolution considering technological, regulatory, competition and behavioral trends.

We estimated the total addressable market for the five main financial products: credit, investments, insurance, payments and marketplaces over the next five years. This report, and estimations, are based on interviews with market players; a survey with Brazilian, Colombian and Mexican consumers to gauge trends, preferences, and perceptions related to the evolution of the market; public available data and Oliver Wyman analysis.