We find the impact of commercial effectiveness levers is often significant, such as 12 percent EBITDA improvement or increasing enterprise value tenfold. Our post-deal support involves running a value creation assessment and developing a value creation plan, such as a 100-day plan or full potential plan, including the highest-value pricing and commercial or go-to-market (GTM) opportunities.

Our team identifies revenue uplift opportunities through a variety of pricing and commercial effectiveness levers. This includes:

• Value proposition and targeting (such as commercial strategy, target customer segments, unique value propositions, and positioning)
• Offer design and pricing (such as offer strategy, bundling approach, pricing strategy, and execution)
• Marketing and demand generation, sales and distribution or channel models (such as structure, roles and responsibilities, coverage, and channel management)
• Sales enablement (such as tools, processes, incentives, and other enablers)
• Customer management (such as improving retention and upselling or cross-selling).