Conjoin

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What We Do
What We Think
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Who We Are

What We Do

Medicare Advantage market is growing rapidly with a wide variety of products and benefit choices available to members, who are becoming more discerning in benefit evaluations and product selection. In this context, it is imperative to understand the perceived value and relative importance of each benefit as plans develop the 2023 bid.

Since 2019, there is an increasing proliferation of extra benefits that have questionable impact on demand. Medicare Advantage organizations need to know when to dial-up investment in benefits, experiences and positioning in order to drive profitable demand and when to dial-down investment to reduce costs without adversely impacting demand.

Conjoin as a solution

The heart of our approach is simulated decision making with Medicare Advantage eligible consumers in your market in order to “know before you build”.

We then integrate results into a simulator that enables real-time demand, revenue, and contribution analyses for any potential scenario and can inform downstream go-to-market decision making.

CONJOIN’S FEATURES

These are some of the features you can apply using Conjoin. For a comprehensive list, please contact a member of our team.

PLAN DESIGN

The specific combination of benefits, experiences, and supporting elements that together optimize demand for your brand and market

PRICING

The pricing for the offer (for non-zero premium segments)

AUDIENCE TARGETING

The profile of the audience that resonates most with your brand’s optimal offering (across channels, behaviors, demos, and psychographics)

POSITIONING

The brand and product positioning to ensure recognition and appreciation of your differentiated value

PLANNING AND FORECASTING

The expected demand lift and implications for member acquisitions, revenue, and partner negotiations

Who we are

If you have a precise understanding of the revenue and costs for each of your benefits, and are uncertain about how to prioritize investments or which benefits members will prefer, get in touch.

Who We Are

Amit Sabharwal
Lindsay Knable Partner